Latest News
July 09, 2024

Our Lifestyle Team Is One Dynamic Duo!

Our Lifestyle Team Is One Dynamic Duo!

Two exceptional communities, two beautiful new pools, two stunning new clubhouses — there are a lot of dynamic duos when it comes to Cross Creek West and sister community Cross Creek Ranch.

And our lifestyle team is one more dynamic duo well worth mentioning— Lifestyle Director Alyssa Brewer and Assistant Lifestyle Director Caroline Bork.

Alyssa came to Cross Creek Ranch in 2022 and has used her background in musical theater to stage engaging, immersive resident events. Calling event production much like directing a musical, Alyssa wants all of the event elements to fall in line with the theme for the event — décor, entertainment and more. Residents who regularly attend her events know she often dresses appropriate to the theme and usually has a character or other entertainment at the door to engage and excite guests while they wait to enter.

Caroline joined Alyssa earlier this year and holds a bachelor’s degree from the University of Arkansas at Monticello and a master’s degree from Henderson State University. She interned with the Dallas Cowboys, immersing herself in marketing strategies, helping with event coordination and refining her abilities to deliver exceptional results in high-pressure environments.

The pair have ramped up the number of resident events by 30 percent, with more than 100 on the 2024 calendar. With the opening of The Waterhole in Cross Creek West and The Landing in Cross Creek Ranch, Alyssa and Caroline are hosting several events at both to introduce the new amenities to residents. And some of the most popular events —including the summer Luau — are seeing a change with two days of fun instead of one, a move that will allow more people to attend. Offsite events — such as a trip to see Broadway shows at The Hobby Center or to shop the annual Nutcracker Market — are also growing with the addition of Caroline to the team as each will be able to host a busload of residents.

Watch for more expanded fun later this year as this dynamic duo turns their focus to the annual tree lighting event which is always a big draw and filled with happy surprises. Want to be there to see what Alyssa and Caroline have in store? Talk to our builders about how you can make the move to Cross Creek West!